
Career and leadership coaching, Australia-wide
View live →We build it for free — you see the whole thing finished before you pay a cent. After that it's $199/month, all in. No lock-in, no exit fee. Don't like it? Walk away, owe nothing.
Nothing to build. We design and build your website for free, and you pay nothing until you've seen it and approved it. From there it's $199/month for the Free Range Care Plan — hosting, security, backups and unlimited updates, all in. No setup fee. No lock-in. Cancel any time with 30 days notice. Want to own the code outright? Flat $1,800, available from day one.
Plenty of "free" websites are really a 12-month contract with the cost buried in the monthly fee. Ours isn't. Don't like the site? Don't pay for it. Stop liking it in month seven? Leave.
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You're good at what you do. That's not the problem. The problem is what happens before anyone books.
More than half of people looking on their phone will leave if a page takes longer than three seconds to come up. Someone booking a facial before an event isn't waiting around — they close the tab and try the next salon. Usual cause is a page heavy with photos nobody optimised.
We hand-code every site and keep the images sharp but light, so yours loads fast and still looks the part.
Beauty is the industry where customers most want to know the price before they commit. If your treatments and prices aren't clear on the site, a lot of people simply won't enquire — they'll book the salon that was upfront.
We lay out your treatments and pricing clearly, so people book instead of wondering. Running a registered, above-board salon matters too, and business.gov.au covers the licences and registrations to have in place.
If your site just says "beauty salon," Google has nothing to go on. It can't tell whether you do lashes, or brows, or facials, or laser, or injectables. So when someone nearby searches for one of those, Google shows them somebody else — because somebody else spelled it out.
We give each treatment its own page, so Google knows exactly what to show you for.
Stock photos of cucumber slices and a generic "relax and unwind" line tell a customer nothing. If your site doesn't show your actual space, your actual work and what makes you different, price becomes the only thing left to compare on.
We build the site around your salon and your results, so you're not competing on price alone.
Every booking through a platform costs you a slice, and the client belongs to them. They'll list your competitors right beside you. You're renting customers who ought to be yours already.
Your own site, your own bookings, one flat monthly. Nobody takes a cut.
We won't promise you page one of Google. Nobody can. What we build is the foundation — fast, structured properly, a page for everything you offer. Without that, nothing else has a chance of working.
That's how people search, and it's how Google decides who to show them.
Your core work, and heavily searched. A page explaining the treatments and who they suit turns interest into a booking.
Specific, high-frequency, searched by name. People know exactly what they want — a page to yourself here catches them.
Routine, repeat work that keeps the diary full. Worth its own page because people search it directly and want prices.
Higher-value work people research thoroughly before booking. This page has room to explain the process and reassure.
Manicures, pedicures, enhancements — a common first booking that leads to others.
Bookings that come from a different mindset, often gifts or self-care. Deserves its own page and its own framing.
Your free website includes five pages, so we'll build out the services that win you the most bookings — and you can add more later whenever you like.
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Hand-coded, fast, and built to be found. Yours would be built the same way.

Career and leadership coaching, Australia-wide
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Here's how we stack up against the other ways of getting a beauty salon's website built.
| Free Range Websites | Agencies | Freelancers | |
|---|---|---|---|
| Upfront costWhat you pay before going live What you pay before your site goes live — with us, nothing. Your first payment happens at go-live. | $0 | ~$2,000–$20,000 | ~$500–$5,000 |
| Website Care PlanHosting, updates, security & upkeep Hosting, unlimited updates, security, backups and upkeep | $199/mo | ~$160/hr for changes | Rarely offered |
| First-year totalEverything you'd pay in year one Everything you'd pay in year one | $2,388 | $5,000–$25,000+ | $2,000–$8,000+ |
| Time to go liveWhen your site's ready to review How long until your site is ready for you to review | Ready in 5 days | 4–12 weeks | 2–8 weeks |
| Website content changesUpdating services, prices, photos | Unlimited, free | $120 – $250/hr | $60 – $150/hr |
| Custom built websiteBuilt for your business, not a template | Included | Depends on the budget | Often templated |
| Website hostingKeeping your site online 24/7 | Included | Extra cost | Not included |
| On-site SEOGetting Google to actually know you exist | Included | Extra cost | Your problem |
| Google Business setupYour listing on Google Maps, so locals can find you | Included | Extra cost | Not offered |
| Security & SSLThe padlock in the browser to keep hackers out | Included | Extra cost | Your problem |
| Site speed & performanceChecked against Google's benchmarks | Included | Not monitored | Not monitored |
What's included with Free Range — that others charge extra for
No deposits, no setup fee. You pay nothing until your site is live.
Agencies take 4–12 weeks. Your site's ready to review in 5 business days.
Others charge $60–$250/hr. With us, it's included.
No surprise annual bills. It's all in your monthly fee.
Built to rank for local searches from day one.
Get on Google Maps so locals can find and call you.
* See pricing for full details.
No complications, no bs. One custom made feature-filled website and an affordable care plan.
I signed up on Monday. Got a great looking website on Wednesday. These guys are good!!! ~ Mark
Total across 12 months: $199 × 12 = $2,388
That's way less than what an agency would charge upfront. i-e $5,000–$25,000+
$199. That's probably less than a single call out fee
Now that's amazing!
Here's something specific to your industry. In most trades, nobody expects a price on the website — you get a quote. In beauty, customers absolutely expect it, and when it isn't there they don't ring to ask. They assume it's expensive, or they assume you're hiding something, and they book the salon down the road who put the number on the page.
It feels risky to publish prices. The worry is that someone will undercut you, or that you'll scare people off. But the opposite usually happens. Clear pricing filters out the people who were only ever going to shop around on cost, and it gives everyone else the confidence to book without an awkward phone call. You end up with fewer time-wasting enquiries and more actual bookings.
The salons that do this well don't just list numbers. They explain what's included, how long it takes, and who each treatment suits — so the price has context and looks like value rather than a figure to compare.
That's what we build. Your treatments, clearly explained and clearly priced, so people book instead of clicking away to find out.
That's why updates are unlimited and included. Ring us, tell us what you're doing now, and it's on your site.
Still got questions? Drop us a line
Free to build, $199/month once it's live, and you can walk away whenever you like.
First payment after launch only