We're an Australian family business, and we build websites for personal trainers

Websites for personal trainers. Built free, live in 5 days.

We build it for free — you see the whole thing finished before you pay a cent. After that it's $199/month, all in. No lock-in, no exit fee. Don't like it? Walk away, owe nothing.

Here's the short of it

What does a website for a personal trainer actually cost?

Nothing to build. We design and build your website for free, and you pay nothing until you've seen it and approved it. From there it's $199/month for the Free Range Care Plan — hosting, security, backups and unlimited updates, all in. No setup fee. No lock-in. Cancel any time with 30 days notice. Want to own the code outright? Flat $1,800, available from day one.

Cost to build$0 — no setup fee, nothing upfront
Ongoing$199/month — hosting, updates, security, backups
ContractNone. Cancel any time, 30 days notice

Plenty of "free" websites are really a 12-month contract with the cost buried in the monthly fee. Ours isn't. Don't like the site? Don't pay for it. Stop liking it in month seven? Leave.

See if you qualify →
Personal trainer working with a client Personal trainer working with two clients in a gym
Let's talk about what's going wrong

Why nobody's finding your website

You're good at what you do. That's not the problem. The problem is what happens before anyone gets in touch.

Your site takes too long to load, so people give up and look elsewhere.

More than half of people looking on their phone will leave if a page takes longer than three seconds to come up. Someone who's finally decided to do something about their fitness is acting on a burst of motivation — if your page doesn't load, that moment passes and they're gone.

We hand-code every site and keep the files small, so yours comes up fast.

People can't tell who you actually train.

There's a world of difference between a trainer who works with post-natal clients, one who trains athletes, and one who helps people in their sixties get moving again. If your site says "helping you reach your goals," nobody can tell if you're right for them, so they keep looking.

We make clear exactly who you work with and what you help them do, so the right clients recognise themselves. Being a properly registered business adds to that trust, and business.gov.au covers what to have in place.

Google doesn't know what kind of training you offer.

If your site just says "personal training," Google has nothing to go on. It can't tell whether you do one-on-one, or group sessions, or online coaching, or mobile training. So when someone nearby searches for one of those, Google shows them somebody else.

We give each of your services its own page, so Google knows exactly what to show you for.

Nobody signs up to a stranger without proof it works.

Getting a personal trainer is a real commitment of money, time and ego. People want to see results from actual clients before they'll enquire — and most trainer websites offer nothing but a photo and a promise.

We put your client results and testimonials where a hesitant person looks first.

Your business lives entirely on someone else's platform.

Your clients find you through Instagram, book through a third-party app, and pay through another. If any of those change the rules tomorrow, your business changes with them. You've built on rented land.

Your own site, your own enquiries, one flat monthly. It's yours and nobody can take it away.

We won't promise you page one of Google. Nobody can. What we build is the foundation — fast, structured properly, a page for everything you offer. Without that, nothing else has a chance of working.

The work you do

Everything you offer should have its own page

That's how people search, and it's how Google decides who to show them.

One-on-one personal training

Your core service and the highest-value one. A page explaining how you work, what a session looks like and who you train converts the serious enquiry.

Small group training

A different price point and a different customer — people who want structure and company without one-on-one cost. Worth its own page.

Online coaching

Programs and check-ins for people who can't get to you in person. A genuinely separate offer that reaches beyond your suburb.

Mobile and in-home training

If you go to clients, say so clearly — it's a specific search from people who'd never join a gym.

Specialist programs

Post-natal, over-50s, rehab, strength, weight loss. Whichever you specialise in deserves a page of its own, because that's what people actually search.

Nutrition and lifestyle coaching

The add-on that lifts client results and your revenue. People search it separately.

Your free website includes five pages, so we'll build out the services that win you the most enquiries — and you can add more later whenever you like.

See if you qualify →

Here's exactly what you get

Free build
no setup fee, no build cost
$0 until live
pay only when you approve
Ready in 5 days
or your first month's free
You approve go-live
nothing ships without sign-off
No lock-in
cancel anytime, 30 days notice
Unlimited updates
content changes, no charge
Have a look at what we've built

Sites we've built for Aussie tradies

Hand-coded, fast, and built to be found. Yours would be built the same way.

Career Breakthrough website
Career & Leadership Coaching
Career Breakthrough

Career and leadership coaching, Australia-wide

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Car Driving School Victoria website
Driving School
Car Driving School Victoria

Driving lessons across Melbourne's south-east

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Echo Digital website
B2B Marketing Agency
Echo Digital

B2B marketing and martech in Melbourne & Adelaide

View live →
Bentleigh Charcoal Chicken website
Restaurant
Bentleigh Charcoal Chicken

Restaurant website in Bentleigh, Melbourne

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Carroll's Coatings website
Tradie - Painting Services
Carroll's Coatings

Residential Painter in Carnegie, Melbourne

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Caulfield ACE website
Tradie - Electrical
Caulfield ACE

A-grade sparky in Caulfield, Melbourne

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Focuz Electrical website
Tradie - Electrical
Focuz Electrical

Electrical services in Bentleigh East, Melbourne

View live →

Want one like these? See more of our work →

WE ARE DIFFERENT

How we compare to agencies and freelancers

Here's how we stack up against the other ways of getting a personal trainer's website built.

Free Range Websites Agencies Freelancers
Upfront costWhat you pay before going live What you pay before your site goes live — with us, nothing. Your first payment happens at go-live. $0 ~$2,000–$20,000 ~$500–$5,000
Website Care PlanHosting, updates, security & upkeep Hosting, unlimited updates, security, backups and upkeep $199/mo ~$160/hr for changes Rarely offered
First-year totalEverything you'd pay in year one Everything you'd pay in year one $2,388 $5,000–$25,000+ $2,000–$8,000+
Time to go liveWhen your site's ready to review How long until your site is ready for you to review Ready in 5 days 4–12 weeks 2–8 weeks
Website content changesUpdating services, prices, photos Unlimited, free $120 – $250/hr $60 – $150/hr
Custom built websiteBuilt for your business, not a template Included Depends on the budget Often templated
Website hostingKeeping your site online 24/7 Included Extra cost Not included
On-site SEOGetting Google to actually know you exist Included Extra cost Your problem
Google Business setupYour listing on Google Maps, so locals can find you Included Extra cost Not offered
Security & SSLThe padlock in the browser to keep hackers out Included Extra cost Your problem
Site speed & performanceChecked against Google's benchmarks Included Not monitored Not monitored

What's included with Free Range — that others charge extra for

✓
$0 upfront

No deposits, no setup fee. You pay nothing until your site is live.

✓
Ready in 5 days

Agencies take 4–12 weeks. Your site's ready to review in 5 business days.

✓
Content updates included

Others charge $60–$250/hr. With us, it's included.

✓
Hosting & SSL included

No surprise annual bills. It's all in your monthly fee.

✓
On-site SEO baked in

Built to rank for local searches from day one.

✓
Google Business Profile setup

Get on Google Maps so locals can find and call you.

* See pricing for full details.

Simple as

Just four simple steps, no complications

1
Claim a spot
Fill a short form about your business: services, suburbs, logo, photos.

No credit card or payment required until step 4.
2
We build your website — free
Your finished website, ready to review in 5 business days.

If we miss the deadline (which we won't), your first month is free.
3
You review it
Unlimited changes for 7 days. We make sure you're happy.

Don't love it? Walk away owing nothing.
4
Approve & go live
You approve the website, make your first Care Plan payment.

Your site's live within 24 hours of payment.

Start with step 1 — it takes 60 seconds →

One plan
Everything included

No complications, no bs. One custom made feature-filled website and an affordable care plan.

Local small-business owners holding a “Yes we're open” sign
FREE Website Build
Yes! All this included for free

  • 5-page website, custom designed
  • All copy written for you
  • SEO & AEO fundamentals baked in
  • Google Business Profile setup
  • Google Analytics setup
  • Google Search Console setup
  • Contact forms
  • Click-to-call your phone
  • WhatsApp chat to your phone
  • Social share tags
★★★★★
Mark

I signed up on Monday. Got a great looking website on Wednesday. These guys are good!!! ~ Mark

$249$199/month
The Free Range Care Plan

  • Unlimited content updates
  • Updates done in 3–5 business days
  • Fast, secure hosting + SSL
  • Security & full website backups
  • Ongoing upkeep & monitoring
  • Domain pointing & management
  • Talk to a real local person for support
See if you qualify
  • First payment after we launch your website
  • Don't like the website. Walk away — no questions
  • Cancel anytime with a 30 days notice
  • No lock-in contract ever

Total across 12 months: $199 × 12 = $2,388

That's way less than what an agency would charge upfront. i-e $5,000–$25,000+

$199. That's probably less than a single call out fee

Now that's amazing!

Something worth thinking about

Your business is built on Instagram, and Instagram can change the rules whenever it likes.

Most trainers have built everything on platforms they don't own. Clients find you on Instagram, book through an app, pay through another service. It works — until the algorithm changes and your reach halves overnight, or the app puts up its fees, or your account gets locked for a week and you have no way to reach anyone.

That's the risk nobody thinks about while it's going well. You've built a real business on rented land, and the landlord can change the terms without asking.

A website doesn't replace any of that, and it shouldn't. Keep posting. But your own site is the one thing in your business that's actually yours — it's where a new client can find you through Google rather than the algorithm, where your results and testimonials stay put, and where people can enquire directly without a platform taking a cut or a share of the relationship.

It's the difference between renting your audience and owning it. That's what we build, free to start and $199 a month once it's live.

That's why updates are unlimited and included. Ring us, tell us what you're doing now, and it's on your site.

Questions we get asked a lot

The stuff you're probably wondering

I've already got a website. Why would I start again?+
Most were built once, years ago, by someone who's now unreachable — and your business has moved on since. If adding a service means chasing a developer and paying by the hour, it never gets done. Yours would be built to change.
Do you actually understand personal training, or do you just swap the photos?+
We build the pages around what you actually offer — one-on-one, group, online, mobile, specialist programs — and we put your client results where hesitant people look first. Not one generic "services" page with a stock photo.
Will this get me on the first page of Google?+
No. Nobody can promise that. What we build is the foundation — fast, structured properly, a page for each service, Google Business Profile set up. Without that, nothing else has a chance. Off-site SEO is a different service and we don't offer it.
I'm flat out. How much of my time does this take?+
One form, some photos, and a review. We do the rest. If you don't get back to us, nothing happens and you've lost nothing.
What's the catch?+
There isn't one, but here's our business model in plain English: the build is free, and we make our money from the Care Plan once you're live. We only get paid if you love the site — which is exactly the incentive you want us to have.
Is it really free?+
The build is genuinely free — no setup fee, no deposit, no card details. The Care Plan (hosting, updates, upkeep) is $199/month, and it only starts when your site goes live.
What if I don't like the site?+
You walk away. No payment, no invoice, no hard feelings. And before that, you get a full 7-day review window with unlimited changes — batch your feedback into a list and we'll work through the lot.
How fast will it be ready?+
Ready to review within 5 business days of your completed form — or your first month is free. Once you approve and pay, it's live within 24 hours.
Am I locked into a contract?+
No. Month to month from day one, cancel anytime with 30 days notice. Watch out for "free website" offers that need a 12-month contract — that's not free, that's a lease with a smile.
Do I own the website?+
Your domain and your content are always yours, full stop. The site code stays ours while you're on the Care Plan — that's how we keep the build free — and if you ever want to take it elsewhere, you can buy it outright for a flat $1,800, anytime.
What happens if I cancel?+
Your site stays live through your 30-day notice, your domain goes with you, and you've got 30 days after that to buy the code if you want it.
Who qualifies?+
Tradies and local small businesses Australia-wide. Bigger or more complex operations usually fit Made to Order — get in touch instead.
What counts as an update?+
Changing text, prices, photos, services, testimonials — unlimited, included, turned around in 3–5 business days. New pages, redesigns and custom features are quoted separately.
Do you write the words?+
Yep, all of it. You fill in a short form about your business, we write every page from it, and you review the lot before anything goes live.
What if I already have a website?+
Even easier. We build the new one alongside it — your current site stays live until you approve the switch, so there's never a gap.
I don't have a logo or decent photos.+
Not a problem. No logo? We'll set your business name in clean type until you get one. No photos? We'll use quality stock imagery you approve.
Can you do online bookings or a shop?+
That's our Made to Order service — custom-quoted. Get in touch and we'll talk it through.
I don't have a domain name.+
We'll register one for you ($35/year) — in your name, so it's yours from day one. Already got one? We'll connect it, no charge.
Is there GST on top?+
No. $199 a month is the whole price.
Why are you so much cheaper than agencies?+
Custom-built sites, no office, no account managers, and smart use of AI in production. Same quality foundation, a fraction of the overhead — and we pass it on. We also cap how many builds we take each month, which is why the spots counter up top is real.

Still got questions? Drop us a line

Ready to get your website sorted?

Free to build, $199/month once it's live, and you can walk away whenever you like.

First payment after launch only