
Career and leadership coaching, Australia-wide
View live →We build it for free — you see the whole thing finished before you pay a cent. After that it's $199/month, all in. No lock-in, no exit fee. Don't like it? Walk away, owe nothing.
Nothing to build. We design and build your website for free, and you pay nothing until you've seen it and approved it. From there it's $199/month for the Free Range Care Plan — hosting, security, backups and unlimited updates, all in. No setup fee. No lock-in. Cancel any time with 30 days notice. Want to own the code outright? Flat $1,800, available from day one.
Plenty of "free" websites are really a 12-month contract with the cost buried in the monthly fee. Ours isn't. Don't like the site? Don't pay for it. Stop liking it in month seven? Leave.
See if you qualify →
You're good at what you do. That's not the problem. The problem is what happens before anyone gets in touch.
More than half of people looking on their phone will leave if a page takes longer than three seconds to come up. Someone who's finally decided to do something about their fitness is acting on a burst of motivation — if your page doesn't load, that moment passes and they're gone.
We hand-code every site and keep the files small, so yours comes up fast.
There's a world of difference between a trainer who works with post-natal clients, one who trains athletes, and one who helps people in their sixties get moving again. If your site says "helping you reach your goals," nobody can tell if you're right for them, so they keep looking.
We make clear exactly who you work with and what you help them do, so the right clients recognise themselves. Being a properly registered business adds to that trust, and business.gov.au covers what to have in place.
If your site just says "personal training," Google has nothing to go on. It can't tell whether you do one-on-one, or group sessions, or online coaching, or mobile training. So when someone nearby searches for one of those, Google shows them somebody else.
We give each of your services its own page, so Google knows exactly what to show you for.
Getting a personal trainer is a real commitment of money, time and ego. People want to see results from actual clients before they'll enquire — and most trainer websites offer nothing but a photo and a promise.
We put your client results and testimonials where a hesitant person looks first.
Your clients find you through Instagram, book through a third-party app, and pay through another. If any of those change the rules tomorrow, your business changes with them. You've built on rented land.
Your own site, your own enquiries, one flat monthly. It's yours and nobody can take it away.
We won't promise you page one of Google. Nobody can. What we build is the foundation — fast, structured properly, a page for everything you offer. Without that, nothing else has a chance of working.
That's how people search, and it's how Google decides who to show them.
Your core service and the highest-value one. A page explaining how you work, what a session looks like and who you train converts the serious enquiry.
A different price point and a different customer — people who want structure and company without one-on-one cost. Worth its own page.
Programs and check-ins for people who can't get to you in person. A genuinely separate offer that reaches beyond your suburb.
If you go to clients, say so clearly — it's a specific search from people who'd never join a gym.
Post-natal, over-50s, rehab, strength, weight loss. Whichever you specialise in deserves a page of its own, because that's what people actually search.
The add-on that lifts client results and your revenue. People search it separately.
Your free website includes five pages, so we'll build out the services that win you the most enquiries — and you can add more later whenever you like.
See if you qualify →
Hand-coded, fast, and built to be found. Yours would be built the same way.

Career and leadership coaching, Australia-wide
View live →
Driving lessons across Melbourne's south-east
View live →


Residential Painter in Carnegie, Melbourne
View live →

Want one like these? See more of our work →
Here's how we stack up against the other ways of getting a personal trainer's website built.
| Free Range Websites | Agencies | Freelancers | |
|---|---|---|---|
| Upfront costWhat you pay before going live What you pay before your site goes live — with us, nothing. Your first payment happens at go-live. | $0 | ~$2,000–$20,000 | ~$500–$5,000 |
| Website Care PlanHosting, updates, security & upkeep Hosting, unlimited updates, security, backups and upkeep | $199/mo | ~$160/hr for changes | Rarely offered |
| First-year totalEverything you'd pay in year one Everything you'd pay in year one | $2,388 | $5,000–$25,000+ | $2,000–$8,000+ |
| Time to go liveWhen your site's ready to review How long until your site is ready for you to review | Ready in 5 days | 4–12 weeks | 2–8 weeks |
| Website content changesUpdating services, prices, photos | Unlimited, free | $120 – $250/hr | $60 – $150/hr |
| Custom built websiteBuilt for your business, not a template | Included | Depends on the budget | Often templated |
| Website hostingKeeping your site online 24/7 | Included | Extra cost | Not included |
| On-site SEOGetting Google to actually know you exist | Included | Extra cost | Your problem |
| Google Business setupYour listing on Google Maps, so locals can find you | Included | Extra cost | Not offered |
| Security & SSLThe padlock in the browser to keep hackers out | Included | Extra cost | Your problem |
| Site speed & performanceChecked against Google's benchmarks | Included | Not monitored | Not monitored |
What's included with Free Range — that others charge extra for
No deposits, no setup fee. You pay nothing until your site is live.
Agencies take 4–12 weeks. Your site's ready to review in 5 business days.
Others charge $60–$250/hr. With us, it's included.
No surprise annual bills. It's all in your monthly fee.
Built to rank for local searches from day one.
Get on Google Maps so locals can find and call you.
* See pricing for full details.
No complications, no bs. One custom made feature-filled website and an affordable care plan.
I signed up on Monday. Got a great looking website on Wednesday. These guys are good!!! ~ Mark
Total across 12 months: $199 × 12 = $2,388
That's way less than what an agency would charge upfront. i-e $5,000–$25,000+
$199. That's probably less than a single call out fee
Now that's amazing!
Most trainers have built everything on platforms they don't own. Clients find you on Instagram, book through an app, pay through another service. It works — until the algorithm changes and your reach halves overnight, or the app puts up its fees, or your account gets locked for a week and you have no way to reach anyone.
That's the risk nobody thinks about while it's going well. You've built a real business on rented land, and the landlord can change the terms without asking.
A website doesn't replace any of that, and it shouldn't. Keep posting. But your own site is the one thing in your business that's actually yours — it's where a new client can find you through Google rather than the algorithm, where your results and testimonials stay put, and where people can enquire directly without a platform taking a cut or a share of the relationship.
It's the difference between renting your audience and owning it. That's what we build, free to start and $199 a month once it's live.
That's why updates are unlimited and included. Ring us, tell us what you're doing now, and it's on your site.
Still got questions? Drop us a line
Free to build, $199/month once it's live, and you can walk away whenever you like.
First payment after launch only