We're an Australian family business, and we build websites for builders

Websites for builders. Built free, live in 5 days.

We build it for free — you see the whole thing finished before you pay a cent. After that it's $199/month, all in. No lock-in, no exit fee. Don't like it? Walk away, owe nothing.

Here's the short of it

What does a website for a builder actually cost?

Nothing to build. We design and build your website for free, and you pay nothing until you've seen it and approved it. From there it's $199/month for the Free Range Care Plan — hosting, security, backups and unlimited updates, all in. No setup fee. No lock-in. Cancel any time with 30 days notice. Want to own the code outright? Flat $1,800, available from day one.

Cost to build$0 — no setup fee, nothing upfront
Ongoing$199/month — hosting, updates, security, backups
ContractNone. Cancel any time, 30 days notice

Plenty of "free" websites are really a 12-month contract with the cost buried in the monthly fee. Ours isn't. Don't like the site? Don't pay for it. Stop liking it in month seven? Leave.

See if you qualify →
Timber framed room during construction Construction worker in hard hat on a building frame
Let's talk about what's going wrong

Why nobody's finding your website

You're a good builder. That's not the problem. The problem is what happens before anyone picks up the phone.

Your site takes too long to load, so people give up and look elsewhere.

More than half of people looking on their phone will leave if a page takes longer than three seconds to come up. Someone planning a build has a dozen tabs open comparing builders — the slow one gets closed first. Usual cause is a page full of big photos nobody bothered to shrink down. And for a builder, photos are the whole point, so this one bites harder than most.

We hand-code every site and keep the images sharp but light, so yours loads fast and still looks the part.

Your finished work is buried, or not there at all.

Nobody picks a builder off a paragraph of text. They want to see what you've actually built. If your best jobs are hidden three clicks deep, or there's just one blurry photo from 2019, you're asking people to take your word for it — and they won't, not on a spend this big.

We put your work front and centre, laid out properly, so people can see what they'd be paying for. Your registration with the Victorian Building Authority is a big part of that trust, so we make it easy to find.

Google doesn't know what kind of building work you do.

If your site just says "building services," Google has nothing to go on. It can't tell whether you do extensions, or new homes, or knock-down rebuilds, or renos. So when someone nearby searches for one of those, Google shows them somebody else — because somebody else spelled it out.

We give each type of work its own page, so Google knows exactly what to show you for.

People can't tell if you're the right size for their job.

A homeowner wanting a deck doesn't want a commercial firm. A developer doesn't want a one-man band. If your site doesn't make clear the kind of work you take on, you'll get enquiries you can't use and miss the ones you want.

We make it clear what you do and who you do it for, so the right people ring and the wrong ones don't waste your time.

You're paying for leads you should be getting yourself.

Every lead you buy off a directory is a lead three other builders bought at the same time. You're bidding against them on price, you're paying for the privilege, and the day you stop paying, the leads stop dead. You're renting customers who ought to be yours already.

Your own site, your own leads, one flat monthly. Nobody takes a cut.

We won't promise you page one of Google. Nobody can. What we build is the foundation — fast, structured properly, a page for every kind of work you do, your jobs shown off the way they deserve. Without that, nothing else has a chance of working.

The work you do

Every type of build should have its own page

That's how people search, and it's how Google decides who to show them.

Extensions and additions

The most-searched job you do, because half the street is thinking about it. A page that shows a few finished extensions, explains roughly how it works and what to expect, does the convincing before anyone rings.

New home builds

The big one, and the slowest decision anyone makes. People will read everything before they call. This page has room to show your homes, explain how you work, and build the trust a build of this size needs.

Knock-down rebuilds

A specific search from people who've outgrown their block but love their street. If you do them, saying so clearly puts you in front of a customer who's already decided to spend.

Renovations

Broad, common, and where a lot of your enquiries start. A page with before-and-afters does more here than any amount of text — people want to see the transformation.

Decks, pergolas and outdoor

Smaller, faster, and often the first job a new customer gives you before a bigger one. Worth its own page because people search it by name and it's an easy yes.

Structural work and repairs

The less glamorous jobs that still need doing — underpinning, restumping, fixing what someone else got wrong. People searching these want a builder who clearly knows the serious end of the trade.

Your free website includes five pages, so we'll build out the kinds of work that win you the most jobs — and you can add more later whenever you like.

See if you qualify →

Here's exactly what you get

Free build
no setup fee, no build cost
$0 until live
pay only when you approve
Ready in 5 days
or your first month's free
You approve go-live
nothing ships without sign-off
No lock-in
cancel anytime, 30 days notice
Unlimited updates
content changes, no charge
Have a look at what we've built

Sites we've built for Aussie tradies

Hand-coded, fast, and built to be found. Yours would be built the same way.

Career Breakthrough website
Career & Leadership Coaching
Career Breakthrough

Career and leadership coaching, Australia-wide

View live →
Car Driving School Victoria website
Driving School
Car Driving School Victoria

Driving lessons across Melbourne's south-east

View live →
Echo Digital website
B2B Marketing Agency
Echo Digital

B2B marketing and martech in Melbourne & Adelaide

View live →
Bentleigh Charcoal Chicken website
Restaurant
Bentleigh Charcoal Chicken

Restaurant website in Bentleigh, Melbourne

View live →
Carroll's Coatings website
Tradie - Painting Services
Carroll's Coatings

Residential Painter in Carnegie, Melbourne

View live →
Caulfield ACE website
Tradie - Electrical
Caulfield ACE

A-grade sparky in Caulfield, Melbourne

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Focuz Electrical website
Tradie - Electrical
Focuz Electrical

Electrical services in Bentleigh East, Melbourne

View live →

Want one like these? See more of our work →

WE ARE DIFFERENT

How we compare to agencies and freelancers

Here's how we stack up against the other ways of getting a builder's website built.

Free Range Websites Agencies Freelancers
Upfront costWhat you pay before going live What you pay before your site goes live — with us, nothing. Your first payment happens at go-live. $0 ~$2,000–$20,000 ~$500–$5,000
Website Care PlanHosting, updates, security & upkeep Hosting, unlimited updates, security, backups and upkeep $199/mo ~$160/hr for changes Rarely offered
First-year totalEverything you'd pay in year one Everything you'd pay in year one $2,388 $5,000–$25,000+ $2,000–$8,000+
Time to go liveWhen your site's ready to review How long until your site is ready for you to review Ready in 5 days 4–12 weeks 2–8 weeks
Website content changesUpdating services, prices, photos Unlimited, free $120 – $250/hr $60 – $150/hr
Custom built websiteBuilt for your business, not a template Included Depends on the budget Often templated
Website hostingKeeping your site online 24/7 Included Extra cost Not included
On-site SEOGetting Google to actually know you exist Included Extra cost Your problem
Google Business setupYour listing on Google Maps, so locals can find you Included Extra cost Not offered
Security & SSLThe padlock in the browser to keep hackers out Included Extra cost Your problem
Site speed & performanceChecked against Google's benchmarks Included Not monitored Not monitored

What's included with Free Range — that others charge extra for

✓
$0 upfront

No deposits, no setup fee. You pay nothing until your site is live.

✓
Ready in 5 days

Agencies take 4–12 weeks. Your site's ready to review in 5 business days.

✓
Content updates included

Others charge $60–$250/hr. With us, it's included.

✓
Hosting & SSL included

No surprise annual bills. It's all in your monthly fee.

✓
On-site SEO baked in

Built to rank for local searches from day one.

✓
Google Business Profile setup

Get on Google Maps so locals can find and call you.

* See pricing for full details.

Simple as

Just four simple steps, no complications

1
Claim a spot
Fill a short form about your business: services, suburbs, logo, photos.

No credit card or payment required until step 4.
2
We build your website — free
Your finished website, ready to review in 5 business days.

If we miss the deadline (which we won't), your first month is free.
3
You review it
Unlimited changes for 7 days. We make sure you're happy.

Don't love it? Walk away owing nothing.
4
Approve & go live
You approve the website, make your first Care Plan payment.

Your site's live within 24 hours of payment.

Start with step 1 — it takes 60 seconds →

One plan
Everything included

No complications, no bs. One custom made feature-filled website and an affordable care plan.

Local small-business owners holding a “Yes we're open” sign
FREE Website Build
Yes! All this included for free

  • 5-page website, custom designed
  • All copy written for you
  • SEO & AEO fundamentals baked in
  • Google Business Profile setup
  • Google Analytics setup
  • Google Search Console setup
  • Contact forms
  • Click-to-call your phone
  • WhatsApp chat to your phone
  • Social share tags
★★★★★
Mark

I signed up on Monday. Got a great looking website on Wednesday. These guys are good!!! ~ Mark

$249$199/month
The Free Range Care Plan

  • Unlimited content updates
  • Updates done in 3–5 business days
  • Fast, secure hosting + SSL
  • Security & full website backups
  • Ongoing upkeep & monitoring
  • Domain pointing & management
  • Talk to a real local person for support
See if you qualify
  • First payment after we launch your website
  • Don't like the website. Walk away — no questions
  • Cancel anytime with a 30 days notice
  • No lock-in contract ever

Total across 12 months: $199 × 12 = $2,388

That's way less than what an agency would charge upfront. i-e $5,000–$25,000+

$199. That's probably less than a single call out fee

Now that's amazing!

Something worth thinking about

Your finished work is the best salesperson you've got, and most builder websites keep it hidden.

Think about how you actually chose the last tradesperson you hired. You looked at their work. Not their mission statement, not a stock photo of a hard hat — their actual finished jobs. Building is no different, except the stakes are higher, so people look even harder.

Now go and look at ten builder websites around your area. Count how many put their work where you can see it straight away. Most bury it — a "gallery" link in the menu, a handful of photos, half of them dark or crooked. All that good work, hidden behind a click most people never make.

It's not that builders don't have the photos. Everyone's got a phone full of finished jobs. It's that the website was built once, years ago, by someone who's since gone quiet, and adding photos means chasing them and paying by the hour. So it doesn't get done, and the best proof you have sits on your phone doing nothing.

That's the thing a website should make easy. Finished a job you're proud of? Send us the photos, they're on your site that week. It's your best sales tool, and it should be working for you, not sitting in your camera roll.

That's why updates are unlimited and included. Ring us, tell us what you're doing now, and it's on your site.

Questions we get asked a lot

The stuff you're probably wondering

I've already got a website. Why would I start again?+
Most were built once, years ago, by someone who's now unreachable — and your work has moved on since. If adding your latest jobs means chasing a developer and paying by the hour, it never gets done. Yours would be built to change.
Do you actually understand building, or do you just swap the photos?+
We build the pages around the work that wins jobs — extensions, new builds, rebuilds, renos, outdoor work — and we put your finished projects where people can actually see them. Not one generic "services" page with a stock photo.
Will this get me on the first page of Google?+
No. Nobody can promise that. What we build is the foundation — fast, structured properly, a page for each kind of work, Google Business Profile set up. Without that, nothing else has a chance. Off-site SEO is a different service and we don't offer it.
I'm flat out. How much of my time does this take?+
One form, some photos of your jobs, and a review. We do the rest. If you don't get back to us, nothing happens and you've lost nothing.
What's the catch?+
There isn't one, but here's our business model in plain English: the build is free, and we make our money from the Care Plan once you're live. We only get paid if you love the site — which is exactly the incentive you want us to have.
Is it really free?+
The build is genuinely free — no setup fee, no deposit, no card details. The Care Plan (hosting, updates, upkeep) is $199/month, and it only starts when your site goes live.
What if I don't like the site?+
You walk away. No payment, no invoice, no hard feelings. And before that, you get a full 7-day review window with unlimited changes — batch your feedback into a list and we'll work through the lot.
How fast will it be ready?+
Ready to review within 5 business days of your completed form — or your first month is free. Once you approve and pay, it's live within 24 hours.
Am I locked into a contract?+
No. Month to month from day one, cancel anytime with 30 days notice. Watch out for "free website" offers that need a 12-month contract — that's not free, that's a lease with a smile.
Do I own the website?+
Your domain and your content are always yours, full stop. The site code stays ours while you're on the Care Plan — that's how we keep the build free — and if you ever want to take it elsewhere, you can buy it outright for a flat $1,800, anytime.
What happens if I cancel?+
Your site stays live through your 30-day notice, your domain goes with you, and you've got 30 days after that to buy the code if you want it.
Who qualifies?+
Tradies and local small businesses Australia-wide. Bigger or more complex operations usually fit Made to Order — get in touch instead.
What counts as an update?+
Changing text, prices, photos, services, testimonials — unlimited, included, turned around in 3–5 business days. New pages, redesigns and custom features are quoted separately.
Do you write the words?+
Yep, all of it. You fill in a short form about your business, we write every page from it, and you review the lot before anything goes live.
What if I already have a website?+
Even easier. We build the new one alongside it — your current site stays live until you approve the switch, so there's never a gap.
I don't have a logo or decent photos.+
Not a problem. No logo? We'll set your business name in clean type until you get one. No photos? We'll use quality stock imagery you approve.
Can you do online bookings or a shop?+
That's our Made to Order service — custom-quoted. Get in touch and we'll talk it through.
I don't have a domain name.+
We'll register one for you ($35/year) — in your name, so it's yours from day one. Already got one? We'll connect it, no charge.
Is there GST on top?+
No. $199 a month is the whole price.
Why are you so much cheaper than agencies?+
Custom-built sites, no office, no account managers, and smart use of AI in production. Same quality foundation, a fraction of the overhead — and we pass it on. We also cap how many builds we take each month, which is why the spots counter up top is real.

Still got questions? Drop us a line

Ready to get your website sorted?

Free to build, $199/month once it's live, and you can walk away whenever you like.

First payment after launch only