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View live →We build it for free — you see the whole thing finished before you pay a cent. After that it's $199/month, all in. No lock-in, no exit fee. Don't like it? Walk away, owe nothing.
Nothing to build. We design and build your website for free, and you pay nothing until you've seen it and approved it. From there it's $199/month for the Free Range Care Plan — hosting, security, backups and unlimited updates, all in. No setup fee. No lock-in. Cancel any time with 30 days notice. Want to own the code outright? Flat $1,800, available from day one.
Plenty of "free" websites are really a 12-month contract with the cost buried in the monthly fee. Ours isn't. Don't like the site? Don't pay for it. Stop liking it in month seven? Leave.
See if you qualify →You're a good plumber. That's not the problem. The problem is what happens before anyone picks up the phone.
More than half of people looking on their phone will leave if a page takes longer than three seconds to come up. When someone's got water coming through the ceiling, they are not waiting — they hit back and call the next plumber on the list. Usual cause is a giant photo on the front page that nobody bothered to shrink down.
We hand-code every site and keep the files small, so yours comes up fast.
Everyone's been let down by a plumber who didn't show. That's the fear in the back of every customer's mind when they're deciding who to ring. If your site doesn't deal with it — reviews, response times, a real person answering — you're just another number in a list.
We build your site around the things that make people trust you enough to call. Your plumbing licence from the Victorian Building Authority is one of those things, so we give it room on the page.
If your site just says "plumbing services," Google has nothing to go on. It can't tell whether you do blocked drains, or hot water, or gas fitting, or bathroom renos. So when someone nearby searches for one of those, Google shows them somebody else — because somebody else spelled it out.
We give each of your services its own page, so Google knows exactly what to show you for.
When someone's got a leak, they search, they look at the first two or three, and they call. That's it. They're not comparing quotes or reading your About page. If your number isn't right there on the screen, ready to tap, you're not in the running — no matter how good you are.
Your phone number sits at the top of every page, one tap away, on any device.
Every lead you buy is a lead three other plumbers bought at the same time. You're bidding against them on price, you're paying for the privilege, and the day you stop paying, the leads stop dead. You're renting customers who ought to be yours already.
Your own site, your own leads, one flat monthly. Nobody takes a cut.
We won't promise you page one of Google. Nobody can. What we build is the foundation — fast, structured properly, a page for every job you do. Without that, nothing else has a chance of working.
That's how people search, and it's how Google decides who to show them.
The bread-and-butter emergency call, and people search it word for word when they're standing over a sink that won't clear. A page that says you do it, turn up fast, and have the gear to clear it wins the call before they've scrolled any further.
Half the time it's an emergency — cold shower, tank's gone — and the other half it's a planned replacement. A page that covers both, explains gas vs electric vs heat pump, and gives a rough idea on cost does the first half of the job for you.
When a pipe goes, people panic and ring whoever looks like they'll answer. A page that says you're local, fast, and available takes that call — especially if it loads quick on a phone.
Not every plumber's licensed for it, and people search for it specifically. If you do gas, saying so clearly puts you in front of work a lot of your competitors can't legally take.
Slow-decision, big-ticket work where people compare a few plumbers properly. This page has room to show finished jobs, explain how you work, and build the trust a bigger spend needs.
The quiet one that costs people a fortune in water bills. A page explaining how you find leaks without tearing the house apart is the kind of thing that turns a nervous homeowner into a booking.
Your free website includes five pages, so we'll build out the jobs that win you the most work — and you can add more later whenever you like.
See if you qualify →
Hand-coded, fast, and built to be found. Yours would be built the same way.

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Here's how we stack up against the other ways of getting a plumber's website built.
| Free Range Websites | Agencies | Freelancers | |
|---|---|---|---|
| Upfront costWhat you pay before going live What you pay before your site goes live — with us, nothing. Your first payment happens at go-live. | $0 | ~$2,000–$20,000 | ~$500–$5,000 |
| Website Care PlanHosting, updates, security & upkeep Hosting, unlimited updates, security, backups and upkeep | $199/mo | ~$160/hr for changes | Rarely offered |
| First-year totalEverything you'd pay in year one Everything you'd pay in year one | $2,388 | $5,000–$25,000+ | $2,000–$8,000+ |
| Time to go liveWhen your site's ready to review How long until your site is ready for you to review | Ready in 5 days | 4–12 weeks | 2–8 weeks |
| Website content changesUpdating services, prices, photos | Unlimited, free | $120 – $250/hr | $60 – $150/hr |
| Custom built websiteBuilt for your business, not a template | Included | Depends on the budget | Often templated |
| Website hostingKeeping your site online 24/7 | Included | Extra cost | Not included |
| On-site SEOGetting Google to actually know you exist | Included | Extra cost | Your problem |
| Google Business setupYour listing on Google Maps, so locals can find you | Included | Extra cost | Not offered |
| Security & SSLThe padlock in the browser to keep hackers out | Included | Extra cost | Your problem |
| Site speed & performanceChecked against Google's benchmarks | Included | Not monitored | Not monitored |
What's included with Free Range — that others charge extra for
No deposits, no setup fee. You pay nothing until your site is live.
Agencies take 4–12 weeks. Your site's ready to review in 5 business days.
Others charge $60–$250/hr. With us, it's included.
No surprise annual bills. It's all in your monthly fee.
Built to rank for local searches from day one.
Get on Google Maps so locals can find and call you.
* See pricing for full details.
No complications, no bs. One custom made feature-filled website and an affordable care plan.
I signed up on Monday. Got a great looking website on Wednesday. These guys are good!!! ~ Mark
Total across 12 months: $199 × 12 = $2,388
That's way less than what an agency would charge upfront. i-e $5,000–$25,000+
$199. That's probably less than a single call out fee
Now that's amazing!
Here's what actually happens when someone's got a burst pipe. They Google "plumber near me", they tap the first result, and they ring it. If no one picks up, they don't leave a message and wait. They go straight back and ring the next one. You never even knew they called.
Now think about how many of those you're missing. You're under a house, hands full, phone going in your pocket. That's not a website problem exactly — but it's the thing your website should be helping with. A number that's one tap away. A contact form that lands in your inbox the second they hit send. A WhatsApp button for the ones who'd rather text than talk.
The point is that getting found is only half of it. Getting the call to actually reach you is the other half, and most plumber sites drop it. Yours shouldn't. When we build yours, we set it up so every way a customer might try to reach you actually works — and you can change any of it, any time, at no cost.
Still got questions? Drop us a line
Free to build, $199/month once it's live, and you can walk away whenever you like.
First payment after launch only