
Career and leadership coaching, Australia-wide
View live →We build it for free — you see the whole thing finished before you pay a cent. After that it's $199/month, all in. No lock-in, no exit fee. Don't like it? Walk away, owe nothing.
Nothing to build. We design and build your website for free, and you pay nothing until you've seen it and approved it. From there it's $199/month for the Free Range Care Plan — hosting, security, backups and unlimited updates, all in. No setup fee. No lock-in. Cancel any time with 30 days notice. Want to own the code outright? Flat $1,800, available from day one.
Plenty of "free" websites are really a 12-month contract with the cost buried in the monthly fee. Ours isn't. Don't like the site? Don't pay for it. Stop liking it in month seven? Leave.
See if you qualify →
You're a good roofer. That's not the problem. The problem is what happens before anyone picks up the phone.
More than half of people looking on their phone will leave if a page takes longer than three seconds to come up. When someone's got a leak coming through the ceiling, they are not waiting — they hit back and call the next roofer on the list. Usual cause is a giant photo on the front page that nobody bothered to shrink down.
We hand-code every site and keep the files small, so yours comes up fast.
Roofing is high up, high risk, and expensive to get wrong. People are nervous about who they let up there. If your site doesn't show you're licensed, insured, and know what you're doing, they'll keep scrolling to someone who does.
We put your credentials, insurance and workmanship up top, where the nervous customer looks first. Registration and insurance sit high on that list, and business.gov.au explains how to get them sorted.
If your site just says "roofing services," Google has nothing to go on. It can't tell whether you do re-roofs, or repairs, or metal roofing, or gutters. So when someone nearby searches for one of those, Google shows them somebody else — because somebody else spelled it out.
We give each of your services its own page, so Google knows exactly what to show you for.
When someone's got a roof problem, they search, they look at the first two or three, and they call. That's it. They're not comparing quotes or reading your About page. If your number isn't right there on the screen, ready to tap, you're not in the running — no matter how good you are.
Your phone number sits at the top of every page, one tap away, on any device.
Every lead you buy off a directory is a lead three other roofers bought at the same time. You're bidding against them on price, you're paying for the privilege, and the day you stop paying, the leads stop dead. You're renting customers who ought to be yours already.
Your own site, your own leads, one flat monthly. Nobody takes a cut.
We won't promise you page one of Google. Nobody can. What we build is the foundation — fast, structured properly, a page for every kind of work you do. Without that, nothing else has a chance of working.
That's how people search, and it's how Google decides who to show them.
The urgent one people search when there's water where it shouldn't be. A page that says you find leaks fast and fix them properly takes the panicked call before anyone scrolls further.
Big-ticket, slow decision. Someone weighing up a full re-roof reads everything and compares a few roofers. This page has room to show finished roofs and explain how the job works.
A specific, high-value search. Colorbond and metal re-roofs are their own decision, and people search them by name. A page to yourself puts you in front of that work.
The steady, common jobs — replacements, guards, cleaning. Often the first job that leads to a bigger one, and worth its own page because people search it directly.
Cleaning, sealing, repointing ridge caps — the "make my tired roof last another decade" work. A page here catches the homeowner who wants an alternative to a full replacement.
When a storm lifts tiles or brings a tree down, people ring whoever answers. A page that says you turn up fast wins the job the moment they land.
Your free website includes five pages, so we'll build out the jobs that win you the most work — and you can add more later whenever you like.
See if you qualify →
Hand-coded, fast, and built to be found. Yours would be built the same way.

Career and leadership coaching, Australia-wide
View live →
Driving lessons across Melbourne's south-east
View live →


Residential Painter in Carnegie, Melbourne
View live →

Want one like these? See more of our work →
Here's how we stack up against the other ways of getting a roofer's website built.
| Free Range Websites | Agencies | Freelancers | |
|---|---|---|---|
| Upfront costWhat you pay before going live What you pay before your site goes live — with us, nothing. Your first payment happens at go-live. | $0 | ~$2,000–$20,000 | ~$500–$5,000 |
| Website Care PlanHosting, updates, security & upkeep Hosting, unlimited updates, security, backups and upkeep | $199/mo | ~$160/hr for changes | Rarely offered |
| First-year totalEverything you'd pay in year one Everything you'd pay in year one | $2,388 | $5,000–$25,000+ | $2,000–$8,000+ |
| Time to go liveWhen your site's ready to review How long until your site is ready for you to review | Ready in 5 days | 4–12 weeks | 2–8 weeks |
| Website content changesUpdating services, prices, photos | Unlimited, free | $120 – $250/hr | $60 – $150/hr |
| Custom built websiteBuilt for your business, not a template | Included | Depends on the budget | Often templated |
| Website hostingKeeping your site online 24/7 | Included | Extra cost | Not included |
| On-site SEOGetting Google to actually know you exist | Included | Extra cost | Your problem |
| Google Business setupYour listing on Google Maps, so locals can find you | Included | Extra cost | Not offered |
| Security & SSLThe padlock in the browser to keep hackers out | Included | Extra cost | Your problem |
| Site speed & performanceChecked against Google's benchmarks | Included | Not monitored | Not monitored |
What's included with Free Range — that others charge extra for
No deposits, no setup fee. You pay nothing until your site is live.
Agencies take 4–12 weeks. Your site's ready to review in 5 business days.
Others charge $60–$250/hr. With us, it's included.
No surprise annual bills. It's all in your monthly fee.
Built to rank for local searches from day one.
Get on Google Maps so locals can find and call you.
* See pricing for full details.
No complications, no bs. One custom made feature-filled website and an affordable care plan.
I signed up on Monday. Got a great looking website on Wednesday. These guys are good!!! ~ Mark
Total across 12 months: $199 × 12 = $2,388
That's way less than what an agency would charge upfront. i-e $5,000–$25,000+
$199. That's probably less than a single call out fee
Now that's amazing!
Most trades get looked up by people who've been planning a job for weeks. Roofing isn't like that. For most of your customers, the roof is invisible right up until the moment water comes through the ceiling — and then it's suddenly the most urgent thing in their life. They're not researching. They're panicking, phone in hand, ringing the first roofer who looks like they'll pick up and turn up.
That means two things for your website. First, it has to load fast and put your number right in front of them, because a stressed person with a bucket under a drip has no patience for a slow site or a hunt for the phone number. Second — and this is the one people miss — it has to earn trust in seconds. Letting someone onto your roof is a big ask. They want to see you're licensed, insured, and not going to make it worse. If your site doesn't say that clearly and quickly, they'll ring the one that does.
The roofers who win the emergency calls aren't the cheapest or the flashiest. They're the ones whose site loads, reassures, and gives a nervous person one obvious thing to do: tap and call. That's what we build.
Still got questions? Drop us a line
Free to build, $199/month once it's live, and you can walk away whenever you like.
First payment after launch only