
Career and leadership coaching, Australia-wide
View live →We build it for free — you see the whole thing finished before you pay a cent. After that it's $199/month, all in. No lock-in, no exit fee. Don't like it? Walk away, owe nothing.
Nothing to build. We design and build your website for free, and you pay nothing until you've seen it and approved it. From there it's $199/month for the Free Range Care Plan — hosting, security, backups and unlimited updates, all in. No setup fee. No lock-in. Cancel any time with 30 days notice. Want to own the code outright? Flat $1,800, available from day one.
Plenty of "free" websites are really a 12-month contract with the cost buried in the monthly fee. Ours isn't. Don't like the site? Don't pay for it. Stop liking it in month seven? Leave.
See if you qualify →
You're good at what you do. That's not the problem. The problem is what happens before anyone picks up the phone.
More than half of people looking on their phone will leave if a page takes longer than three seconds to come up. When it's 38 degrees and their aircon's died, they are not waiting — they hit back and call the next installer on the list. Usual cause is a giant photo on the front page that nobody bothered to shrink down.
We hand-code every site and keep the files small, so yours comes up fast.
Someone wanting a ducted system, or a specific brand, or a split in every room — they're looking for an installer who clearly does that. If your site is vague, they can't tell if you're the right fit, so they ring someone who spelled it out.
We lay out the systems and brands you install clearly, so the right customer knows they've found the right installer. Buyers also like knowing you're a properly registered installer, and business.gov.au sets out what that involves.
If your site just says "air conditioning," Google has nothing to go on. It can't tell whether you do installs, or repairs, or ducted systems, or commercial work. So when someone nearby searches for one of those, Google shows them somebody else — because somebody else spelled it out.
We give each of your services its own page, so Google knows exactly what to show you for.
When someone's hot and fed up, they search, they look at the first two or three, and they call. That's it. They're not comparing quotes or reading your About page. If your number isn't right there on the screen, ready to tap, you're not in the running — no matter how good you are.
Your phone number sits at the top of every page, one tap away, on any device.
Every lead you buy off a directory is a lead three other installers bought at the same time. You're bidding against them on price, you're paying for the privilege, and the day you stop paying, the leads stop dead. You're renting customers who ought to be yours already.
Your own site, your own leads, one flat monthly. Nobody takes a cut.
We won't promise you page one of Google. Nobody can. What we build is the foundation — fast, structured properly, a page for every kind of work you do. Without that, nothing else has a chance of working.
That's how people search, and it's how Google decides who to show them.
The bread-and-butter search, especially heading into summer. A page that explains sizing, rough cost, and how quick you can get one in does most of the convincing.
Bigger, higher-value, slower decision. People planning a ducted system read everything first. This page has room to explain zones, running costs, and how the install works.
The steady, recurring work — a unit that's stopped, a service before summer, a regas. A page here catches the customer who wants it fixed now, not a sales pitch for a new one.
A different customer entirely — business owners and property managers who need reliability. A page aimed at them catches work most residential-looking sites never see.
A specific system people search by name. If you do it, saying so clearly puts you in front of that work instead of losing it to a specialist.
Half your year is winter. A page covering heating and reverse-cycle systems keeps the phone ringing in the months the cooling work goes quiet.
Your free website includes five pages, so we'll build out the jobs that win you the most work — and you can add more later whenever you like.
See if you qualify →
Hand-coded, fast, and built to be found. Yours would be built the same way.

Career and leadership coaching, Australia-wide
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Here's how we stack up against the other ways of getting an electrician's website built.
| Free Range Websites | Agencies | Freelancers | |
|---|---|---|---|
| Upfront costWhat you pay before going live What you pay before your site goes live — with us, nothing. Your first payment happens at go-live. | $0 | ~$2,000–$20,000 | ~$500–$5,000 |
| Website Care PlanHosting, updates, security & upkeep Hosting, unlimited updates, security, backups and upkeep | $199/mo | ~$160/hr for changes | Rarely offered |
| First-year totalEverything you'd pay in year one Everything you'd pay in year one | $2,388 | $5,000–$25,000+ | $2,000–$8,000+ |
| Time to go liveWhen your site's ready to review How long until your site is ready for you to review | Ready in 5 days | 4–12 weeks | 2–8 weeks |
| Website content changesUpdating services, prices, photos | Unlimited, free | $120 – $250/hr | $60 – $150/hr |
| Custom built websiteBuilt for your business, not a template | Included | Depends on the budget | Often templated |
| Website hostingKeeping your site online 24/7 | Included | Extra cost | Not included |
| On-site SEOGetting Google to actually know you exist | Included | Extra cost | Your problem |
| Google Business setupYour listing on Google Maps, so locals can find you | Included | Extra cost | Not offered |
| Security & SSLThe padlock in the browser to keep hackers out | Included | Extra cost | Your problem |
| Site speed & performanceChecked against Google's benchmarks | Included | Not monitored | Not monitored |
What's included with Free Range — that others charge extra for
No deposits, no setup fee. You pay nothing until your site is live.
Agencies take 4–12 weeks. Your site's ready to review in 5 business days.
Others charge $60–$250/hr. With us, it's included.
No surprise annual bills. It's all in your monthly fee.
Built to rank for local searches from day one.
Get on Google Maps so locals can find and call you.
* See pricing for full details.
No complications, no bs. One custom made feature-filled website and an affordable care plan.
I signed up on Monday. Got a great looking website on Wednesday. These guys are good!!! ~ Mark
Total across 12 months: $199 × 12 = $2,388
That's way less than what an agency would charge upfront. i-e $5,000–$25,000+
$199. That's probably less than a single call out fee
Now that's amazing!
Every air conditioning business knows the pattern. The first real heatwave hits, and suddenly everyone in Melbourne wants a system installed yesterday. Your phone doesn't stop. The problem is that everyone else's phone is ringing too — and the customer who can't get through to you takes about ninety seconds to give up and try the next installer Google shows them.
That's the week your website earns its keep or costs you a fortune. If it loads fast, makes clear you do installs, and puts your number one tap away, you catch the overflow that the slower businesses drop. If it's slow, vague, or buried on page three, those jobs go to whoever turned up first in the search — and in a heatwave, "first" is worth more than "best."
The same swings the other way in winter, which is why heating and reverse-cycle work belongs on your site too — it keeps you found in the quiet months. The point is that your trade runs on seasons, and your website should be built to catch demand whenever it spikes, not sit there looking the same in January and July. When we build yours, we build it to be ready for your busy week, not just your average one.
Still got questions? Drop us a line
Free to build, $199/month once it's live, and you can walk away whenever you like.
First payment after launch only